I am pleased to be presenting The Designer, The Client and the Process at CEDIA Expo 2010 in Melbourne on Wednesday 23rd June 2010 at 9.00am-12.00pm.

ESD 161: The Designer, the Client and the Process

The purpose of this three-hour course is to define the roles of the designer as a marketing expert, salesperson, anthropologist, communicator, engineer and project manager. It teaches designer how to promote their expertise as a professional benefit.

This course will explain the five-step process leading to an accurate scope definition. This course also discusses how to pose professional questions in order to ascertain a client’s lifestyle and how to use this information to provide quality solutions.